The Metrics Pollution Problem
Managing a growing business, requires intelligence about various performance metrics, or in other words “knowing your numbers”. The best metrics are created with a specific business intelligence need in mind, and don’t get polluted with other needs as a company evolves.
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How Guide Paddle Helps Small Businesses Better Manage Customer Data with Salesforce.com
Considering that small businesses have a limited number of resources, “doing more with less” is key. A properly configured Customer Relationship Management (CRM) tool such as Salesforce.com can help your business be more efficient and grow without having to hire additional employees. Some of the small business challenges that Salesforce can help solve include...
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Why Your MIS/IT Department Shouldn't Manage Salesforce.com
Salesforce.com is a highly-customizable CRM, and few companies use it in exactly the same way. In large part, the Salesforce CRM can become whatever an organization needs it to be to manage various parts of it’s customer data and business interaction.
As a customizable platform, Salesforce is not usually an “install-it-and-forget-about-it” solution. When companies adopt Salesforce, some part of the company needs to take ownership for additions, changes, and anything beyond the initial implementation.
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Guide Paddle Origin Story
Growing up in Boise, ID, white water river rafting was just something you did. The thrill of floating a river, and getting cooled off during the hot summer months was always a treat.
As an adult I have lived in locations where rafting isn't as accessible, so my children had not yet been introduced to river rafting - until the summer of 2018. That was when our family made plans for our first river adventure...
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